I’ll be honest - I came to content marketing quite late in the game.
Although, to be fair, that could be said for most people of my generation, when you bear in mind the fact that its origins can be traced back as far as the early days of the famous John Deere agricultural firm.
At first, I was unsure; it just looked a bit like blogging mixed with social media management and email marketing.
Then, it clicked! And I haven’t looked back since.
Far too many businesses start blogs for the sake of starting blogs.
Unfortunately, this means the web is awash with ghostly wreckages that were once big content marketing ideas.
Using a blog to reach a wider audience is something every business should do, but this form of content marketing it’s just as adept at speaking to an existing customer base.
If you’re unsure, here’s seven ways to communicate with your customers via a blog:
Every year, hundreds of thousands of students graduate from university and seek to enter the working world. With various levels of experience, and a willingness to learn, it can often feel as though business owners and employers have the pick of the lot. However fruitful the number of job seekers may be, it is now the case that businesses are competing with each other to hire and retain capable employees. With large companies having more prestige, and a larger budget to entice these millennials, it can often be the case that small business owners have a lower staff retention rate, as people seek to progress in their careers (and larger companies poach them).
For the last few years, my home has been my office.
This followed years of working in a traditional office environment where I was surrounded by colleagues who put water cooler discussions before getting stuff done and phones which never seemed to cease ringing.
The switch has transformed both my life and the amount of satisfaction I derive from work.
Alas, this wouldn’t be possible without the following six productivity mantras:
They say that the British are a nation of complainers. So, whether you are a small business or a multinational, you’re going to have to deal with complaints. Often, these complaints are more common as your business grows and you experience periods of strain, but you need to ensure that they are handled quickly and appropriately to ensure customers are kept happy.
And it’s not always easy to know where the complaints are going to come from, especially when you are starting up. So keeping a record of complaints becomes ever more important.
When it comes to LinkedIn, it’s not enough to simply create your profile and then leave it to do its own thing.
Whilst having a fully completed LinkedIn profile is certainly the best place to start, you must do more in order to truly benefit from all that LinkedIn has to offer.
In the past, we’ve discussed the importance of posting regular status updates to your LinkedIn profile and how and why you should be posting articles on LinkedIn.
Today, we’ll be focusing on LinkedIn groups and how to use them to improve your visibility.
Imagine one of your employees did particularly great work this month at her job. You’re a good, fair boss and you want to reward her for all her hard work this month and just show her that she’s a valuable part of the team. In fact, you’d like to recognise all your employees who you feel have gone above and beyond in their duties. But the question that now faces you is this: how do you show that recognition and appreciation?
That’s what we’ll be looking at here today, with a list exploring four good ways to recognise your employees for a job well done. That way, the next time your employee turns in all the work you asked for early, you can have rewards ready!
Any great employer will understand that their employees make for the success of the company.
Productivity is often an indicator of morale within a working environment. If employees are unhappy, then productivity will be low, and if productivity is low, then the success of the company will plummet. Here are some simple steps to follow to ensure the happiness of your employees and the success of your business:
Being your own boss and owning your own business is a dream shared by many.
Any great entrepreneur will agree that starting up a business is no easy ride, whether you have the funding, the advertising, the marketing or the employees down to perfection, expect a lot of turbulence along the way.
Here are some simple tips to ensure that your initial days, weeks, months and years as a new business owner are set for a smoother journey:
If you have a laptop, tablet or smartphone and an internet connection, there are now a wealth of tools that make self-publication an incredibly easy process.
However, it isn’t quite as simple as just typing a few paragraphs and hitting the ‘publish’ button. It takes a lot of time and effort to get your content in front of your target audience.
It's not easy but we’ve picked out seven brilliant blogging tips that can help your blog posts stand out in the ocean of content out there.