.A recent study published by the Journal of Advertising Research found that events have a considerable impact on fostering a ‘positive brand experience’ amongst consumers, and that people who had attended a brand’s event ultimately ‘gave more value to that brand’. The evidence shows that, with careful and strategic planning, events are an incredibly powerful marketing tool for businesses of any size or industry.
 
In this post, we highlight seven essential reasons why events should be part of your marketing strategy.

​Instagram currently has over 1 billion monthly active users and 500 million daily active users posting millions of photos, videos and comments. To search for any particular person, personality or place would be akin to looking for a needle in a haystack but for Instagram search.
 
Listing in online yellow pages is a great way to get local/global exposure for your business, another smart way is by harnessing the power of Instagram search.
 
Instagram search is like the Google of Instagram where you can search for and find anything on Instagram particularly people, places and performing hashtags. It allows you to find whatever you're looking for (or anything close to it).
 
Learning how to use Instagram search will help you improve your Instagram search game which comes with benefits like increased:

• Visibility
• Mentions
• Likes
• Comments
• Traffic
• Leads
• Sales
• Customers, etc

 
In this post we'll share 5 easy ways to optimize your Instagram profile and posts for Instagram search.

Local citations… What are they, are they useful to your business, and do you really need them? Will they improve your search engine results? We unpick and explore what is seen by many to be a complex issue, but which is, in fact, simple once you understand the basics.

​Ever been on holiday to a foreign country and found Google Translate to be your saviour when you are lost or hungry? It can come in very handy in such instances, as it can also when you’re browsing Facebook and need some help understanding someone’s post. But we would wager that more often than not, that translation, while helpful, is never quite right, is it? You may well understand the gist of something, but you know that either the grammar is wrong, the phrasing could use a bit of tweaking, or the expressions or idioms are just a little strange.
 
So it is with any app that promises to accurately translate your documents, website, or emails. But beware the pitfalls of taking the cheaper way for something as important as your business communications. So why should you be translating your business-related processes professionally? 

​Lighting is one of the crucial factors that affect workplace productivity even if you work from home.

Insufficient and poor lighting can not only hinder your productivity, but also affect your mood and cause health problems, such as headaches. Fortunately, improving your lighting is a simple upgrade that will definitely have a positive impact on your motivation and inspiration. 

​Big Data, in simple terms, is the practice of analysing extremely large sets of information in order to glean valuable insights into any number of vital business practices; from customer service to logistics and everything in-between. It’s proved to be an invaluable source of information for the world’s largest businesses and now influences key stakeholders decisions on a daily basis.
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Due to the complexity of the algorithms organisations need to create in order to determine trends and gain intuition, Big Data is often seen as the exclusive preserve of Blue Chips and multi-nationals. This is, considering the amount of time and money that companies need to invest in order to create said algorithms, an understandable position. That said, there are large organisations whose business models are reliant on allowing businesses of all shapes and sizes the opportunity to use their algorithms in order to achieve their goals. 

​Many people spend hundreds or thousands of pounds on their business website only to go live and to discover that it simply doesn’t make the telephone ring. 
 
Is there anything more disheartening than this? 
 
We don’t think so, which is why we put together five things you can do to improve your website conversions.

It’s difficult enough for a start-up business to get their name out there. Marketing a new business takes time, and without the right strategies in place, it will always be an uphill struggle. The right packaging design for your products and brand is important and will help your customers to recognise your products, trusting and choosing them over any other brand.
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Not only does a start-up business have the whole design side of things to think about, but they also need to consider everything that comes with it. Think about time frames and budgets, not to mention prototypes and product launches! Follow our packaging design tips for start-up businesses, helping you well on your way to a successful product marketing strategy.

Who wants to wait days, or even weeks, for their online order to arrive? Or worse, who wants their order to arrive in poor condition? Certainly not your customers. Your business’ shipping strategy is crucial for both you and your customer, and working to improve it even more so. No matter how great their buying experience may have been, inadequate shipping resources creates an overall poor experience for your customer.

In this post, we’re detailing some of the best ways you can work towards streamlining your shipping strategy, all to ensure that your customers receive the very best experience when interacting with your business.

​This is a common trend among the more hands-on entrepreneurs, and while an active approach is something to be applauded, the need to delegate tasks, even important tasks, becomes more present.
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If this is not something you naturally do, don’t worry. Delegation is a skill that you can learn just like any other, and we encourage you to seek out those resources for the benefit of your business. Yet first, here are a few more reasons why we stress the importance of delegation: