​Big Data, in simple terms, is the practice of analysing extremely large sets of information in order to glean valuable insights into any number of vital business practices; from customer service to logistics and everything in-between. It’s proved to be an invaluable source of information for the world’s largest businesses and now influences key stakeholders decisions on a daily basis.
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Due to the complexity of the algorithms organisations need to create in order to determine trends and gain intuition, Big Data is often seen as the exclusive preserve of Blue Chips and multi-nationals. This is, considering the amount of time and money that companies need to invest in order to create said algorithms, an understandable position. That said, there are large organisations whose business models are reliant on allowing businesses of all shapes and sizes the opportunity to use their algorithms in order to achieve their goals. 

​Many people spend hundreds or thousands of pounds on their business website only to go live and to discover that it simply doesn’t make the telephone ring. 
 
Is there anything more disheartening than this? 
 
We don’t think so, which is why we put together five things you can do to improve your website conversions.

It’s difficult enough for a start-up business to get their name out there. Marketing a new business takes time, and without the right strategies in place, it will always be an uphill struggle. The right packaging design for your products and brand is important and will help your customers to recognise your products, trusting and choosing them over any other brand.
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Not only does a start-up business have the whole design side of things to think about, but they also need to consider everything that comes with it. Think about time frames and budgets, not to mention prototypes and product launches! Follow our packaging design tips for start-up businesses, helping you well on your way to a successful product marketing strategy.

Who wants to wait days, or even weeks, for their online order to arrive? Or worse, who wants their order to arrive in poor condition? Certainly not your customers. Your business’ shipping strategy is crucial for both you and your customer, and working to improve it even more so. No matter how great their buying experience may have been, inadequate shipping resources creates an overall poor experience for your customer.

In this post, we’re detailing some of the best ways you can work towards streamlining your shipping strategy, all to ensure that your customers receive the very best experience when interacting with your business.

​This is a common trend among the more hands-on entrepreneurs, and while an active approach is something to be applauded, the need to delegate tasks, even important tasks, becomes more present.
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If this is not something you naturally do, don’t worry. Delegation is a skill that you can learn just like any other, and we encourage you to seek out those resources for the benefit of your business. Yet first, here are a few more reasons why we stress the importance of delegation:

What do music, word processors, and taxis all have in common? They are all moving toward business models based on access, rather than ownership—the fundamental principle behind the sharing economy. Rather than having a small group of people owning taxis and driving people around, apps like Uber and Grab enable everyone driving a car to pick up a passenger during their normal commutes. But this idea won’t work in every field, everywhere; certain foundations need to be in place first.