Big Data, in simple terms, is the practice of analysing extremely large sets of information in order to glean valuable insights into any number of vital business practices; from customer service to logistics and everything in-between. It’s proved to be an invaluable source of information for the world’s largest businesses and now influences key stakeholders decisions on a daily basis.
Due to the complexity of the algorithms organisations need to create in order to determine trends and gain intuition, Big Data is often seen as the exclusive preserve of Blue Chips and multi-nationals. This is, considering the amount of time and money that companies need to invest in order to create said algorithms, an understandable position. That said, there are large organisations whose business models are reliant on allowing businesses of all shapes and sizes the opportunity to use their algorithms in order to achieve their goals.
Many people spend hundreds or thousands of pounds on their business website only to go live and to discover that it simply doesn’t make the telephone ring.
Is there anything more disheartening than this?
We don’t think so, which is why we put together five things you can do to improve your website conversions.
To make a statement and become a successful company in your industry, packaging design is an essential marketing tactic.
It’s difficult enough for a start-up business to get their name out there. Marketing a new business takes time, and without the right strategies in place, it will always be an uphill struggle. The right packaging design for your products and brand is important and will help your customers to recognise your products, trusting and choosing them over any other brand.
Not only does a start-up business have the whole design side of things to think about, but they also need to consider everything that comes with it. Think about time frames and budgets, not to mention prototypes and product launches! Follow our packaging design tips for start-up businesses, helping you well on your way to a successful product marketing strategy.
Who wants to wait days, or even weeks, for their online order to arrive? Or worse, who wants their order to arrive in poor condition? Certainly not your customers. Your business’ shipping strategy is crucial for both you and your customer, and working to improve it even more so. No matter how great their buying experience may have been, inadequate shipping resources creates an overall poor experience for your customer.
In this post, we’re detailing some of the best ways you can work towards streamlining your shipping strategy, all to ensure that your customers receive the very best experience when interacting with your business.
Your business is growing, and this is a wonderful thing. Yet as this occurs, a question keeps creeping up in the back of your mind: Where did all my time go?
This is a common trend among the more hands-on entrepreneurs, and while an active approach is something to be applauded, the need to delegate tasks, even important tasks, becomes more present.
If this is not something you naturally do, don’t worry. Delegation is a skill that you can learn just like any other, and we encourage you to seek out those resources for the benefit of your business. Yet first, here are a few more reasons why we stress the importance of delegation:
However you feel about online reviews, they’re an unavoidable part of running a business today. Over 90% of online shoppers check reviews before purchasing, which means it’s vital to provide prospective customers with this opportunity to check your reputation.
Precious little can be worse than launching your online store with what you thought was the perfect product, try and market it the best you can, but then no one buys it. Making it this far in the e-commerce business is something to be proud of.
So don't get too disappointed, the fact that you are here looking for solutions to fix your problem is commendable. The Huffington Post reported that 90% of all online startup businesses fail in the first four months. Once you notice your products not selling in the first week or two make sure to do something about it.
Do not wait for several months stuck in limbo, hoping things will change. You need to be proactive and make the necessary changes to your operation, or it will be too late to remedy the situation.
What do music, word processors, and taxis all have in common? They are all moving toward business models based on access, rather than ownership—the fundamental principle behind the sharing economy. Rather than having a small group of people owning taxis and driving people around, apps like Uber and Grab enable everyone driving a car to pick up a passenger during their normal commutes. But this idea won’t work in every field, everywhere; certain foundations need to be in place first.
One common problem for many blogs and websites is that they're getting plenty of traffic - but not enough of it is converting to sales. If that's something you're struggling with - you're not alone.
Believe me - I've been there too. When I first started my website, I'd had a bit of early success getting some good traffic - but hardly any of it was actually opting-in to my list or making a direct purchase. I knew there must have been a way to get more of my traffic volume to convert - so I learnt more about how my website design was really working for or against me. After a lot of trial-and-error, I soon started seeing positive changes from my actions.
In this article, I'm going to show you what I did. Hopefully, these 12 design tweaks could be enough to start turning your blog into a money-making machine.
It’s Monday morning and you’re feeling a bit jaded. You enter your office, sit down, and immediately feel like going back to bed.
Now, it’d be understandable to lay the blame at the door of the weekend itself, but take a look at your desk. Is it a mess? In fact, is the office itself a horror story of paperwork, unused stationery, old laptops gathering dust, discarded water bottles and Post-It notes to which you no longer refer?
The reason you feel so unproductive this Monday morning might simply be because your office needs a proper declutter. Combine the following decluttering tips with productivity best practices, and you’ll be onto a winner: