Far too many businesses start blogs for the sake of starting blogs.

Unfortunately, this means the web is awash with ghostly wreckages that were once big content marketing ideas.

Using a blog to reach a wider audience is something every business should do, but this form of content marketing it’s just as adept at speaking to an existing customer base.
 
If you’re unsure, here’s seven ways to communicate with your customers via a blog:

Every year, hundreds of thousands of students graduate from university and seek to enter the working world. With various levels of experience, and a willingness to learn, it can often feel as though business owners and employers have the pick of the lot. However fruitful the number of job seekers may be, it is now the case that businesses are competing with each other to hire and retain capable employees. With large companies having more prestige, and a larger budget to entice these millennials, it can often be the case that small business owners have a lower staff retention rate, as people seek to progress in their careers (and larger companies poach them). 

For the last few years, my home has been my office.
 
This followed years of working in a traditional office environment where I was surrounded by colleagues who put water cooler discussions before getting stuff done and phones which never seemed to cease ringing.
 
The switch has transformed both my life and the amount of satisfaction I derive from work.
 
Alas, this wouldn’t be possible without the following six productivity mantras:

They say that the British are a nation of complainers. So, whether you are a small business or a multinational, you’re going to have to deal with complaints. Often, these complaints are more common as your business grows and you experience periods of strain, but you need to ensure that they are handled quickly and appropriately to ensure customers are kept happy.
 
And it’s not always easy to know where the complaints are going to come from, especially when you are starting up. So keeping a record of complaints becomes ever more important.