Read time: 1 minute and 6 seconds
When the Coronavirus became a Pandemic and the UK went into lockdown, I stopped marketing my services, as did a lot of people.
While I was conscious about still needing to earn money, I didn't want to come across as heartless, unfeeling, money-grabbing or desperate.
So, I hung back for a little while, unsure of how to move forward.
But the truth is that, pandemic or not, we all need money to survive.
Want to know a secret?
Read time: 53 seconds
Are you finding it difficult to 'stand out' now that everyone seems to be online?
All of a sudden, our virtual world seems more crowded than ever before as, thanks to the current pandemic, more and more people are noticing the value and importance of online marketing.
Shops that used to operate physically are now launching eCommerce stores, authors who used only consignment printing are now turning to print-on-demand services and eBooks, and Zoom has become the fastest growing video meeting provider.
So, how do you stay seen amidst all of this noise?
Read time: 1 minute and 12 seconds
Are you new to working from home?
Finding it difficult to ‘switch off’ as you used to when you left the office?
I’ve been working from home for 7 years and, believe me, there are still times when I find myself working well into the night.
It can be hard to step away when you’re itching to get things finished and checked off your to-do list.
But then what?
Read time: 1 minute and 21 seconds
Are you still marketing?
Well, you should be.
Yes, everything's a bit up in the air at the moment as the current pandemic forces us all to change the way that we live, work and communicate.
Many of us are facing a loss of income, new challenges, such as suddenly working alongside our children, and an uncertain future.
But that doesn't mean we should stop all our efforts.
Let’s face it, we haven’t worked this hard to stop now, and if we still want to have a business when the lockdown is over, we need to keep working at it.