​Reviews and testimonials are valuable and crucial to the success of any small business.
 
Each review acts as a word of mouth referral about your business, and potential customers will actively seek out reviews from previous customers to ensure that they’ll be getting a good product/service.

Did you know that simply having readily available reviews from past customers can build a potential customer’s trust and lead to increased sales?

The key thing to remember is that your reviews should be everywhere, and there’s no limit to how and where you can use customer reviews to market your business.
​
Try these top tips to make the most of your small business reviews: 

Far too many businesses start blogs for the sake of starting blogs.

Unfortunately, this means the web is awash with ghostly wreckages that were once big content marketing ideas.

Using a blog to reach a wider audience is something every business should do, but this form of content marketing it’s just as adept at speaking to an existing customer base.
 
If you’re unsure, here’s seven ways to communicate with your customers via a blog:

The term ‘copywriting’ seems curiously old fashioned in a world of social media, Emoji's and one-hundred-and-forty character micro blogging.
 
Despite this, copywriting remains a vital facet of marketing and is a skill people spend years perfecting. Much like the ability to work with numbers, writing comes naturally to some, while others have to work hard to express themselves in a form that will be engaging for others.

As a self-published author, your life can be pretty hectic.

If you're not starting a new project, you're probably already working on one (or several). Maybe you're editing your latest creation, researching a fact that you need to reference, proofreading your work, sending out ARC copies to bloggers and reviewers, arranging interviews, updating your blog to keep your readers up to date on what's coming next, answering emails from your readers, dealing with press enquiries, submitting your finished manuscript for publishing and then you have to move onto marketing which can include signings, book tours, email newsletters, social media, more blog updates etc. 

With all of this going on and the characters buzzing around your head, who's stories just want to be told, it can be hard to focus on the one thing you love doing most, writing.