Today we celebrated the 44th annual Earth Day and to commemorate the event we've put together this guide to help get you and your office green.
April 22, 1970 saw the very first Earth Day and here we are 44 years later celebrating it again in this new age of modern technology and heightened pollution.
Many business owners find the prospect of going green daunting and impossible which is why we've put together some quick tips to help you, help us preserve our beautiful planet!
1. Your Press Release is a Glorified Sales Letter
There are some things that the media detest. One of them is a glorified sales pitch. The media run through advertising sales. That is how they make their money; how they pay their staff, how they run their business and effectively how they make a profit. Every media outlet is a profit-making organisation, thus you trying to sell your product or service is depriving them of advertising revenue. You need to have a convincing enough story to sell to the media. You need to give them a good enough reason to not want to charge you. A one page advert in a UK national newspaper is approx £30,000. Yes, you read that right. Your glorified sales pitch could be netting that media outlet £30,000, so you need to give them a good enough reason not to charge you. The way to do that is to develop a story that is of interest, rather than just a press release telling them why your product is the greatest thing since sliced bread.
One of the important goals for every entrepreneur is to be seen and heard by a lot of people, as this will cause them to be remembered every time people are in need of their services. There are plenty of ways to expose your business to a wider audience. Establishing your online presence is a good example and various social networks like Facebook and Twitter are two examples of perfect mediums that can be used to reach out to people online.