Do you have an amazing product/service? Do you want to generate more sales, draw in new customers and encourage past customers to return?
Of course you do! That’s why you need a solid marketing plan!
Marketing plans don’t have to be long, time-consuming or difficult to produce. They should be simple and effective. You can even find free tools online to help create your small business marketing plan.
Whilst building your plan, remember these simple marketing tips to help give your small business a boost this year and get you moving in the right direction.
Does your brand need a new lease of life?
Look at some of the big household names; Netflix, Starbucks, Google, Domino’s and Apple as just a few prime examples.
At some point in time all of these brands went through a refresh and a logo overhaul that updated their branding, keeping it current. Just remember that changes to branding don’t need to be drastic. Something simple can make all the difference, whilst retaining your identity.
Many of you probably heard about Google’s warning prior to their release of Chrome 62 that all websites should have an SSL certificate to prevent their ‘Not Secure’ warning from being triggered and potentially driving away new traffic.
For those of you who have no clue what SSL is, or whether you need it for your website, keep reading!
Far too many businesses start blogs for the sake of starting blogs.
Unfortunately, this means the web is awash with ghostly wreckages that were once big content marketing ideas.
Using a blog to reach a wider audience is something every business should do, but this form of content marketing it’s just as adept at speaking to an existing customer base.
If you’re unsure, here’s seven ways to communicate with your customers via a blog:
Whether you do it yourself or employ someone to do it for you building a website is time consuming and expensive.