Is it time to refresh your brand?

Does your brand need a new lease of life?

Look at some of the big household names; Netflix, Starbucks, Google, Domino’s and Apple as just a few prime examples.
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At some point in time all of these brands went through a refresh and a logo overhaul that updated their branding, keeping it current. Just remember that changes to branding don’t need to be drastic. Something simple can make all the difference, whilst retaining your identity. 

• Update your video and photography content – How long has it been since you published new photos and videos? How has your company evolved since then? Do you offer new products and services? Has your ideal client changed? Does your visual content look outdated? If the answer to any of these questions is yes, it’s probably time to update your content. This alone can make all the difference to your brand, giving it a fresh, modern makeover.

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• Simplify your logo – One thing that you’ll notice from looking at the big brand redesigns I mentioned earlier is how each company simplified their logos overtime. Netflix simplified the colours, opting for a more minimalistic design; Starbucks removed their text, simplified the design and changed the colour; Apple went from six colours to just one. Is your logo overly complex? Could it benefit from a reduction in size, colour or graphics? Play around with a simplified version of your current logo, if you’re lucky, it might just bring your brand into 2018!

• Do your colours pop? – While your logo has been simplified, that doesn’t necessarily mean you can’t experiment with bold exciting colours elsewhere. Try experimenting with bold primary colours on your website or print marketing, it might just add the splash of new life you’ve been looking for!

• Update your typography – To keep with modern trends, simple fonts are currently in fashion. Serif style fonts are easy to read across most digital platforms, whilst decorative, handwritten typeface can sometimes be difficult to discern. Experiment with different fonts to see which best suits your brand and the overall image you’re trying to convey. Struggling for inspiration, take a look at how Google’s simple change of font completely updated their brand!

Refreshing your brand isn’t about completely changing your identity, it’s about making small, subtle changes to better reflect your brand to your target market. Even the smallest change can impact your brand in a very big way, whilst still allowing your existing client base to recognise that you’re the same brand and that you’re simply moving with the times!