.A recent study published by the Journal of Advertising Research found that events have a considerable impact on fostering a ‘positive brand experience’ amongst consumers, and that people who had attended a brand’s event ultimately ‘gave more value to that brand’. The evidence shows that, with careful and strategic planning, events are an incredibly powerful marketing tool for businesses of any size or industry.
In this post, we highlight seven essential reasons why events should be part of your marketing strategy.
Instagram currently has over 1 billion monthly active users and 500 million daily active users posting millions of photos, videos and comments. To search for any particular person, personality or place would be akin to looking for a needle in a haystack but for Instagram search.
Listing in online yellow pages is a great way to get local/global exposure for your business, another smart way is by harnessing the power of Instagram search.
Instagram search is like the Google of Instagram where you can search for and find anything on Instagram particularly people, places and performing hashtags. It allows you to find whatever you're looking for (or anything close to it).
Learning how to use Instagram search will help you improve your Instagram search game which comes with benefits like increased:
In this post we'll share 5 easy ways to optimize your Instagram profile and posts for Instagram search.
Local citations… What are they, are they useful to your business, and do you really need them? Will they improve your search engine results? We unpick and explore what is seen by many to be a complex issue, but which is, in fact, simple once you understand the basics.
Ever been on holiday to a foreign country and found Google Translate to be your saviour when you are lost or hungry? It can come in very handy in such instances, as it can also when you’re browsing Facebook and need some help understanding someone’s post. But we would wager that more often than not, that translation, while helpful, is never quite right, is it? You may well understand the gist of something, but you know that either the grammar is wrong, the phrasing could use a bit of tweaking, or the expressions or idioms are just a little strange.
So it is with any app that promises to accurately translate your documents, website, or emails. But beware the pitfalls of taking the cheaper way for something as important as your business communications. So why should you be translating your business-related processes professionally?
Many people spend hundreds or thousands of pounds on their business website only to go live and to discover that it simply doesn’t make the telephone ring.
Is there anything more disheartening than this?
We don’t think so, which is why we put together five things you can do to improve your website conversions.
To make a statement and become a successful company in your industry, packaging design is an essential marketing tactic.
It’s difficult enough for a start-up business to get their name out there. Marketing a new business takes time, and without the right strategies in place, it will always be an uphill struggle. The right packaging design for your products and brand is important and will help your customers to recognise your products, trusting and choosing them over any other brand.
Not only does a start-up business have the whole design side of things to think about, but they also need to consider everything that comes with it. Think about time frames and budgets, not to mention prototypes and product launches! Follow our packaging design tips for start-up businesses, helping you well on your way to a successful product marketing strategy.
However you feel about online reviews, they’re an unavoidable part of running a business today. Over 90% of online shoppers check reviews before purchasing, which means it’s vital to provide prospective customers with this opportunity to check your reputation.
Precious little can be worse than launching your online store with what you thought was the perfect product, try and market it the best you can, but then no one buys it. Making it this far in the e-commerce business is something to be proud of.
So don't get too disappointed, the fact that you are here looking for solutions to fix your problem is commendable. The Huffington Post reported that 90% of all online startup businesses fail in the first four months. Once you notice your products not selling in the first week or two make sure to do something about it.
Do not wait for several months stuck in limbo, hoping things will change. You need to be proactive and make the necessary changes to your operation, or it will be too late to remedy the situation.
One common problem for many blogs and websites is that they're getting plenty of traffic - but not enough of it is converting to sales. If that's something you're struggling with - you're not alone.
Believe me - I've been there too. When I first started my website, I'd had a bit of early success getting some good traffic - but hardly any of it was actually opting-in to my list or making a direct purchase. I knew there must have been a way to get more of my traffic volume to convert - so I learnt more about how my website design was really working for or against me. After a lot of trial-and-error, I soon started seeing positive changes from my actions.
In this article, I'm going to show you what I did. Hopefully, these 12 design tweaks could be enough to start turning your blog into a money-making machine.
It’s odd to think that in a world of email, instant messaging and LinkedIn, traditional networking events are still regarded as a vital tactic for business growth.
If you’re yet to attend a networking event because you have fears it might result in a wasted day, I’m afraid you’re missing out.
Chances are, there are some fabulous networking events right on your doorstep, just waiting for your attendance, and while you’re certainly not alone in being wary of them, I’d like to take this opportunity to debunk some common myths.