Read time: 1 minute and 6 seconds
When the Coronavirus became a Pandemic and the UK went into lockdown, I stopped marketing my services, as did a lot of people.
While I was conscious about still needing to earn money, I didn't want to come across as heartless, unfeeling, money-grabbing or desperate.
So, I hung back for a little while, unsure of how to move forward.
But the truth is that, pandemic or not, we all need money to survive.
Want to know a secret?
Read time: 53 seconds
Are you finding it difficult to 'stand out' now that everyone seems to be online?
All of a sudden, our virtual world seems more crowded than ever before as, thanks to the current pandemic, more and more people are noticing the value and importance of online marketing.
Shops that used to operate physically are now launching eCommerce stores, authors who used only consignment printing are now turning to print-on-demand services and eBooks, and Zoom has become the fastest growing video meeting provider.
So, how do you stay seen amidst all of this noise?
Read time: 1 minute and 21 seconds
Are you still marketing?
Well, you should be.
Yes, everything's a bit up in the air at the moment as the current pandemic forces us all to change the way that we live, work and communicate.
Many of us are facing a loss of income, new challenges, such as suddenly working alongside our children, and an uncertain future.
But that doesn't mean we should stop all our efforts.
Let’s face it, we haven’t worked this hard to stop now, and if we still want to have a business when the lockdown is over, we need to keep working at it.
There’s nothing worse than dreading the journey to work because you know your marketing team isn’t quite as ‘on it’ as they used to be.
It’s a crushing feeling - particularly when you’re so invested in the business yourself.
What gives? Why do they appear to be so unproductive when they were once flying high and smashing every target?
Fear not, for there are some smart, tried-and-tested methods you can adopt to rejuvenate your flagging marketing team, and I’d like to share them with you today.
.A recent study published by the Journal of Advertising Research found that events have a considerable impact on fostering a ‘positive brand experience’ amongst consumers, and that people who had attended a brand’s event ultimately ‘gave more value to that brand’. The evidence shows that, with careful and strategic planning, events are an incredibly powerful marketing tool for businesses of any size or industry.
In this post, we highlight seven essential reasons why events should be part of your marketing strategy.
Instagram currently has over 1 billion monthly active users and 500 million daily active users posting millions of photos, videos and comments. To search for any particular person, personality or place would be akin to looking for a needle in a haystack but for Instagram search.
Listing in online yellow pages is a great way to get local/global exposure for your business, another smart way is by harnessing the power of Instagram search.
Instagram search is like the Google of Instagram where you can search for and find anything on Instagram particularly people, places and performing hashtags. It allows you to find whatever you're looking for (or anything close to it).
Learning how to use Instagram search will help you improve your Instagram search game which comes with benefits like increased:
In this post we'll share 5 easy ways to optimize your Instagram profile and posts for Instagram search.
Local citations… What are they, are they useful to your business, and do you really need them? Will they improve your search engine results? We unpick and explore what is seen by many to be a complex issue, but which is, in fact, simple once you understand the basics.
Ever been on holiday to a foreign country and found Google Translate to be your saviour when you are lost or hungry? It can come in very handy in such instances, as it can also when you’re browsing Facebook and need some help understanding someone’s post. But we would wager that more often than not, that translation, while helpful, is never quite right, is it? You may well understand the gist of something, but you know that either the grammar is wrong, the phrasing could use a bit of tweaking, or the expressions or idioms are just a little strange.
So it is with any app that promises to accurately translate your documents, website, or emails. But beware the pitfalls of taking the cheaper way for something as important as your business communications. So why should you be translating your business-related processes professionally?
Many people spend hundreds or thousands of pounds on their business website only to go live and to discover that it simply doesn’t make the telephone ring.
Is there anything more disheartening than this?
We don’t think so, which is why we put together five things you can do to improve your website conversions.
To make a statement and become a successful company in your industry, packaging design is an essential marketing tactic.
It’s difficult enough for a start-up business to get their name out there. Marketing a new business takes time, and without the right strategies in place, it will always be an uphill struggle. The right packaging design for your products and brand is important and will help your customers to recognise your products, trusting and choosing them over any other brand.
Not only does a start-up business have the whole design side of things to think about, but they also need to consider everything that comes with it. Think about time frames and budgets, not to mention prototypes and product launches! Follow our packaging design tips for start-up businesses, helping you well on your way to a successful product marketing strategy.