 Instagram currently has over 1 billion monthly active users and 500 million daily active users posting millions of photos, videos and comments. To search for any particular person, personality or place would be akin to looking for a needle in a haystack but for Instagram search. Listing in online yellow pages is a great way to get local/global exposure for your business, another smart way is by harnessing the power of Instagram search. Instagram search is like the Google of Instagram where you can search for and find anything on Instagram particularly people, places and performing hashtags. It allows you to find whatever you're looking for (or anything close to it). Learning how to use Instagram search will help you improve your Instagram search game which comes with benefits like increased:
In this post we'll share 5 easy ways to optimize your Instagram profile and posts for Instagram search. What is Instagram Search? Instagram Search/Explore is Instagram’s search engine that allows users to search for other users (businesses, celebrities, organizations, etc), hashtags and places. The screenshot below shows what Instagram search looks like on PC.  A simple search for JumiaNigeria turns up the following result:  The result shows key metrics like number of posts, followers and following. Why Instagram?Reports indicate that over 73% of users have bought a product they found on Instagram. No doubt Insta search has contributed to this figure. And with users spending an average of 53 minutes a day on Instagram app (Android), businesses, over 2 million of which are on Instagram, stand a great chance to be found by a highly engaged audience. How Instagram Search Works Users can access Instagram search via mobile, app or desktop. On mobile web or desktop users go to www.instagram.com, log in, click the search icon at top of page and type in their search, usually hashtags, people or places. If all goes well you may have acquired a new follower after a successful Instagram search. Using the JumiaNigeria example above we will see 5 simple ways to optimize for Instagram search as follows: 1. Logo Jumia’s logo to the left is very prominent and eye catching. For brand identity it is important to use your business logo that customers already know. This would help you differentiate if there are other businesses with contiguous names that show up in users Instagram search results. If changing logos it’s great to put out notifications before implementation to reassure users that it’s still same old you. 2. Username Another important way to differentiate in Insta search results is by using a good username combination that is easy to guess, especially when there are other similar sounding names. Including country specific names or codes also helps. When Instagram search users see the blue verified sign next to your username they know they’re dealing with the real deal instead of some scammer out there. 3. Calls to Action Including calls to action tells searchers exactly what to do. Some users find you via Insta search and do not know exactly what next to do. A succinct call to action eliminates guesswork and can facilitate conversion. In the cited example there are phone numbers to call. Examples of effective calls to action include “call now”, “chat now”, “click here to visit store”, etc. 4. Link in Bio Instagram now allows users add clickable links in their bio. Lnk.Bio allows you create multiple links for your Instagram bio which can contain all your social media profiles and important links within one URL. This is a great way to immensely benefit from Instagram search by redirecting users to your business website where you can have all their attention. 5. Insta Story With over 400 million Instagram stories per day it is time to start telling yours on Instagram. Already, over a third of the most viewed stories are from businesses like yours. You’ll never know which story would connect with users when they search Instagram for you or related businesses. ConclusionFor smart businesses, the goal of Instagram search is beyond being found. It is about finding a new follower or customer with each search. Check out how successful accounts style their profile, bios, captions, etc. Adopting a similar approach will up your Insta search game and increase your chances of showing up in the “Suggested” results section. Guest Author BioAmos Onwukwe is an AWAI trained Business and Ecommerce Copywriter. He has been featured in Huffington Post, Dumb Little Man, eCommerce Insights, Ecommerce Nation, Understanding Ecommerce, SmallBiz Club, Successful Startup 101, Small Business Bonfire, to name a few.
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