 We’ve all been there - that long, seemingly impenetrable to-do list that just won’t reduce, no matter what you do.
You’ve spent days trying to tackle it, but rather than see the number of items diminish, you seem to simply be adding yet more jobs to an already unmanageable list. What gives? Actually - technology! If you’re battling like this every day at work, there’s a strong chance you’ve developed an unhealthy reliance on tech to get stuff done (and let’s be honest, it isn’t working, is it?). Here’s what you need to do:  It shouldn’t come as any surprise that video is big news in marketing. With recent studies claiming that “online videos will account for more than 80% of all consumer internet traffic by 2020”, smart marketers are turning their attention to video as a way to stand out in all the noise currently doing the rounds on social media.
However, other surveys have also shown that “83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources”. Video creation is often seen as an expensive and time-consuming process that is out of reach for the majority of time and budget strapped marketers. This is a common misconception and with the right approach all businesses can leverage a video marketing campaign to their benefit. In this article, we tell you how.  I’ve always been a bit of a tech addict. The newest iPhone, most talked-about app and latest passing social media bandwagon are never far from my grasp.
Since I’ve gone fully independent in the field of digital marketing, my love for technology has been combined with an absolute reliance on it. I now need tech to be as productive as possible, to produce my best work and to ensure the money comes in. It excites me more, too, because if I look just a few short years ahead, I can see several trends and forecasted innovations that I think will help me take my micro business onto even greater heights:  Many of you probably heard about Google’s warning prior to their release of Chrome 62 that all websites should have an SSL certificate to prevent their ‘Not Secure’ warning from being triggered and potentially driving away new traffic.
For those of you who have no clue what SSL is, or whether you need it for your website, keep reading! 
The only way to ensure that your company will continue to not only thrive, but grow in the future, is to look after your customer base. Learning how to review customer satisfaction levels is an important aspect of your development programme. It will help management tweak long-term plans and goals, implement strategies to improve individual employee performance and help to increase the effectiveness of marketing strategies and direct customer interaction and policies. |
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