How many times are you distracted in the average day?
It could be social media notifications, the phone ringing, someone at the door, Skype messages or emails - all of these things can distract you, forcing your attention away from working on your business. Small distractions can lead to big problems, causing you to lose your focus on the task at hand and destroying the sense of ‘flow’ that you had going. If continued, it can severely hinder your daily productivity. Here a few tips to help you cut the distractions, stay focused and get more out of your day! How do you decide to spend your marketing budget? Are you sure you’re investing in the right areas?
Yes, you need online presence and printed marketing. But are you missing out on one of the most beneficial tools every business should invest in? I call this an investment, not an expense. That’s the power of company signage. Here’s why. Do you have an amazing product/service? Do you want to generate more sales, draw in new customers and encourage past customers to return?
Of course you do! That’s why you need a solid marketing plan! Marketing plans don’t have to be long, time-consuming or difficult to produce. They should be simple and effective. You can even find free tools online to help create your small business marketing plan. Whilst building your plan, remember these simple marketing tips to help give your small business a boost this year and get you moving in the right direction. Does your brand need a new lease of life?
Look at some of the big household names; Netflix, Starbucks, Google, Domino’s and Apple as just a few prime examples. At some point in time all of these brands went through a refresh and a logo overhaul that updated their branding, keeping it current. Just remember that changes to branding don’t need to be drastic. Something simple can make all the difference, whilst retaining your identity. |
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