How do you decide to spend your marketing budget? Are you sure you’re investing in the right areas?
Yes, you need online presence and printed marketing. But are you missing out on one of the most beneficial tools every business should invest in?
I call this an investment, not an expense. That’s the power of company signage. Here’s why.
It’s How You Build Your Brand
Building a brand means your audience must get used to seeing your colours, logo and message everywhere they go.
What better way to enforce your brand than being seen daily by consumers passing by?
It also confirms that you’re available to clients and serious about doing business. That’s the type of brands people respect. Did you know businesses without signage are often passed by? Up to 60% of consumers require clear signage before deciding to enter an establishment.
Can you risk not advertising your brand in this way?
And why lose out on easy marketing?
In any other space—online, on posters or in printed media—you have to pay large amounts, usually on a monthly basis.
But clear business signs confirm your location and it’s free marketing to everyone who passes by. It’s yours to do with as you please, 24/7.
Don’t you know that almost 70% of consumers have responded to basic company signage to find the items on their shopping lists? This happens even if they’ve never heard about the company before. Can your business be found in this manner at the moment?
Don’t look for places to advertise effectively. The best place is at your entrance.
This effective marketing also makes this the smart way to invest your marketing budget. Now you have your answer to the question above.
Yes, quality signage requires some capital expenses. But the right sign—on a medium that can handle the effects of the weather—can be your perpetual marketing tool for years to come.
But take note: It’s important you pick the right location, type and design:
It’s How You Impress Your Target Market
Do you think people will increase purchases based on everything you say in store or in ads? Unfortunately not. They’re more likely to respond to what they see.
The good news is that your quality sign could motivate a passer-by or occasional customer to refer you to other consumers. 75% of consumers may do this, purely based on what your sign looks like.
Did you know you can have that impact, without even saying a word?
You’ve waited long enough. You can see your business needs this. Statistics prove that quality company signage will impact sales and improve your public image. That’s the power of the written word and visual impulses. Will you start benefiting today?
Jamie Richardson-Smith is a passionate blogger and designer. He has a love for crafting beautiful things and talking about business development and marketing.