The Power of Writing Shorter Blog Posts

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Think you don’t have time to start a blog?

Think again.

It used to be that blog posts weren’t “valuable” unless they were really long and chock-full of keywords.

But what those super long blog posts forget is that people are busy.

We have short attention spans and given the fast-food nature of digital information; we like to get to the point as quickly as possible.

It’s why I lean towards writing shorter blog posts.

Short posts might not have a lot of words, but they still deliver value. 

​They have a point; they provide key information, but they do it much quicker and take less time to produce.

So, when you’re writing your next post, remember these top tips:
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1. Brevity—Short sentences pack a greater punch.
2. Attention span—Your audience is busy, give them the information they need in under 5 minutes.
3. Time—Do you have time to write a 1000-word article? No? Then don’t. Create a short, punchy piece instead and use your time more wisely.

Long-form posts have their place, and if you love writing, they can be great for content performance. But if you’re looking to deliver regular, valuable content, short posts are a great place to start!

Now, over to you. How quickly can you get to the point in your next blog post?