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Admin Angels UK Blog

Advice and support for small business owners and authors. 

Isn’t It Time You Stopped Paying for Ads?

30/10/2020

 
Isn’t It Time You Stopped Paying for Ads?
Read time: 1 minute and 5 seconds
Okay, okay, hear me out.

I know this one is going to raise some eyebrows and possibly spark a bit of anger (hey, don’t shoot the messenger!)

If you’ve worked with me before, you’ll know I’m a huge advocate for organic marketing.

But I haven’t ever really explained why.
​
So, here goes. 
Since I started Admin Angels UK in February 2013, I haven’t spent a single penny on social media ads.

Yep, you heard me.

No Facebook ads. No Twitter ads. No LinkedIn or Instagram ads. No Google Ads.

Nothing. Nada.

At the beginning of my journey as a freelance VA, I’ll admit, I baulked at spending a single penny of my hard-earned money on paid ads and was determined to make word-of-mouth and organic content work for me.

Then, as my non-paid efforts began to yield results, I saw no reason to change what was clearly working for me.

Almost 8 years later, I’m pleased to say that it’s paid off.

My VA business is a success, and it’s growing, allowing me to help more and more authors and small business owners every year.

All without spending a dime on paid ads.

Now, I’m not saying that I’ll never spend money on paid ads, or that they don’t work. Many of my clients have had great success with paid ads.

What I am saying is that there’s another option. That organic marketing can be just as effective as paid marketing and, certainly in the long run, there’s no replacement for consistent and quality organic content.
​
Now tell me, do you use paid marketing, organic marketing or a combination? 

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What do my clients say?

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Kayleigh is quite simply one of the most efficient VAs I have ever worked with. Whatever I ask for is delivered without fuss, with appropriate reminders, and often with a good suggestion proffed too. She has brought clarity and consistency to some complex newsletter and events tasks I had been struggling with. She works very effectively with others too. I have reason to be grateful to Kayleigh every week and so happy she is part of our team. ​
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Orna Ross

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