A Guide to Using Pinterest

Social Media Marketing is constantly changing and it can be difficult to keep up with the latest developments.

The aim of this article is to provide you with a clear understanding of how Pinterest works and how you can use Pinterest to best engage with your audience.

It can be extremely confusing for business owners to understand all of the different social networking platforms and how to best utilise them when marketing your company, brand, products and services.

Pinterest is the newest and fastest growing social media contender in the market today.

A Little Insight

Pinterest is a very different type of social media platform than the more traditional Facebook, Twitter and LinkedIn, in the respect that it focuses solely on all things VISUAL!

When describing Pinterest the best comparison is a pin-board. Pinterest allows you to create and manage theme-based boards including everything from hobbies and interests to events and holidays.

Users can create their own boards and they can browse and follow others.

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What Can I Pin?

Think Visually! 

When you're searching for articles, blogs and other items of interest do you read the ones with eye-catching images or those without?

Statistics show that articles featuring strong and powerful images are three times more likely to engage users as those without any images at all.

This concept is the central idea behind Pinterest. The more visually intriguing your pins are, the more likely it is that other users will re-pin them and follow your boards.

Regardless of your content the key is to locate a powerful image to accompany it. You can even include videos and info-graphics which are becoming increasingly popular.

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Introductions First

To keep things friendly and personal while allowing your followers to find out more about the people behind the company, product or brand etc it's always a good idea to introduce yourselves. Simply pin photos of staff members accompanied by a fun profile or quirky interview to build up an engaging company profile.

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Dig a Little Deeper

Users of Pinterest are generally looking for things that they find interesting and so they will want to look closer at your pins to find out more about what you've posted. 

So, if you want people to read your book, watch your video or buy your product then post an image of it along with a link and let the users do the rest!

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Be Our Guest

The primary goal of Pinterest, as with any other social networking platform, is to engage your target audience.

By creating a guest board you can not only gain followers but you can also learn more about their interests, their opinions and their feedback.

Doing this will make your followers feel more personally involved with your company/brand and will convey to your audience how much you want to connect with and serve your clients.

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The Power of Video

As mentioned earlier, Pinterest is all about VISUAL and this includes video..

You can pin videos created by or for your company, fun video snippets or interesting videos relating to your specific industry.

These videos can include content directly from your business to your customer or simply something that you think will interest your followers.

It's crucial to remember that social media isn't about selling, it's about engaging with your audience and providing them with a trustworthy and reliable source of information.

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Promotional Graphics

Taking into account the previous point about not over-selling to your social media followers, you may want to use Pinterest to highlight any special offers, deals, events or sales that you may be having.

The key is to include an impressive clean and sharp graphic, video or info-graphic which is a great way to boost the circulation of your content whilst developing your company's image as one that not only offers fantastic deals but also a fountain of relevant and reliable information in a clear and powerful way.

Contact us to find out more about Pinterest or to get help with managing you Social Network.

Article Written by Kayleigh Brindley