Added value is like the icing or the cherry on the cake. It's a finishing touch that gives your customers the perfect service, encouraging them to come back for more by helping to distinguish your business from others.
Use the following tips to create added value for your customers today.
1. Think Like Your Customer
To truly build a business that your customers will find valuable, you need to begin thinking like your customers. What do they want? What do they need from your business?
Use feedback collected from your customers and research about your target market to build an idea of what your target market needs and how your service or product can fulfil those needs.
Ask yourself what problems your products or services will solve? What benefits will it provide to your customer? Focus on providing solutions that meet your customers' needs and you won't need to sell them, they'll sell themselves.
2. Improve Customer Satisfaction
I explained last week about how to use feedback to determine the satisfaction of your customers and discussed various methods of how to utilise this feedback to improve the overall experience of your customers.
Follow this link to find more information on why customer feedback is crucial to your small business.
3. Improve Customer Experience
Word of Mouth is one of the most powerful marketing tools in your arsenal and the best way to get word of mouth referrals for your business, as well as great customer retention, is to ensure that your customers have an unforgettable, positive experience every time they interact with your business.
This includes everything from the first initial enquiry to after sales care and communication. Each step needs to meet or exceed your customers expectations in order to create a positive experience.
You can improve customer satisfaction by considering all of the details involved in each of your business processes. Things like attention to detail, creating a tailored service, communicating in a friendly manner and displaying a sense of urgency when problems arise.
4. The Power of Free
Free resources are a fantastic way to offer a little something extra to your valued customers. Whether you're giving away free copies of your latest eBook, downloadable guides, printable PDFs or even free merchandise, free resources are a great way to stand out from the crowd.
If your business operates primarily from a physical shop, consider free gifts such as promotional items featuring your branding. These items serve as a great reminder to customers, once they have left your shop. However, if your business operates primarily online consider offering something free in exchange for your customers signing up to your newsletter. This way, you'll be collating a valuable database whilst your customers will continue to receive added value by way of informative newsletters and special offers.
The main thing to remember is that even though what you're offering is free, it still needs to be relevant to your business and your target market.
Use these tips to start creating added value for your customers and look out for our upcoming article where we'll be discussing the creation of information products.
Do you already add value for your customers? How do you do it? Share your tips and advice with our readers in the comments below.