How To Make The Most Of Instagram For Your eCommerce Business

Instagram is one of fastest growing social media platforms available today. With over 100 million new users in the last 6 months alone, it's hard to believe that some businesses aren't utilising it as part of their social media marketing plan.

We've put together our top 3 reasons why you should use Instagram for your small business:

1. Effective eCommerce - Instagram allows you to quickly and effortlessly take creative images of your products and share them with your users. Show off your products with amazing photos, videos and photo stories. Include a link back to your products to encourage more traffic to your website and more sales! 
2. An image speaks a thousand words - Did you know that 4x as many consumers would rather watch a video about a product, than read about it? Through images and videos you can broadcast live sales, product demonstrations, product mock-ups/designs and so much more to entice and intrigue your audience. 
3. Demonstrate services - Instagram is also great for service-based businesses. Share office photos so that your customers get to know more about your business and staff, and record videos to demonstrate your services so that customer's know exactly what to expect. 

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With visual marketing on the rise, it seems that more and more businesses will be looking to Instagram, Pinterest and other visual social media platforms to market their products and services. Will you be among them?

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