I hate sales, I always have. It's not something that I'm comfortable with and I never imagined I'd be doing it every day.
It's been almost a year now since I started Admin Angels UK and it's taken me until now to realise that I actually do sell every single day and that if I didn't I'd have no business at all.
The thing is, I don't cold call or market my services in an aggressive way, I simply sell myself to my clients and it's actually much easier than you might think.
It's All About Self-Belief
For someone who struggles with self-confidence I found it really difficult at the beginning to sell myself. Let me explain what I mean here. I mean to convince potential customers that it was me and my services that they should buy and not my competitors'.
What I found as time went on is that it's all about being yourself, being honest and backing up what you say.
I found that before I even spoke to a potential client I could sell myself and my services by utilising my website and so I gathered testimonials and previous examples of work which I used to showcase my skills and qualifications.
After this it was all about making a good first impression regardless of whether this was via a face-to-face meeting, telephone conversation, email or live chat support etc.
The most important first point, that is overlooked more often than you might think, is to determine the job requirements and to advise the client whether or not you can perform the tasks they require. Don't lie or stretch the truth. If you can't do something tell them, they'll appreciate your honesty and it will save both parties from having to solve issues further down the line.
Regardless of the way in which you communicate with your client, you must always be polite, considerate and friendly. It's important to let this person know that you are interested in what they have to say and that you are more than happy to help them.
Whether you've used past examples, testimonials or any other support to gain a potential clients trust and agreement that you will carry out the work, the next part is where the selling really comes in and it doesn't feel like selling at all.
If when you first spoke to your client you told them that you could complete a certain task to a specific quality and deadline, do it or do it better. I don't mean just once either, you must do it every single time, for every single task and every single client because this is how you will explain to your clients that you meant every word you said or wrote to them.
This is the most important part of selling yourself because this is how you'll ensure that your clients come back to you time and time again and will refer others to you and your services.