Admin Angels UK

  • Home
  • Services
    • Social Media Packages
    • For Small Business
    • For Authors
  • Testimonials
  • Blog
  • Contact
  • More...
    • About Us
    • FAQS
    • Terms and Conditions
    • Sample NDA
  • Home
  • Services
    • Social Media Packages
    • For Small Business
    • For Authors
  • Testimonials
  • Blog
  • Contact
  • More...
    • About Us
    • FAQS
    • Terms and Conditions
    • Sample NDA

Admin Angels UK Blog

Advice and support for small business owners and authors. 

How To Sell Yourself! - Part Two

25/1/2014

0 Comments

 
Networking
Last week I talked about how to sell yourself to potential clients through the use of email, telephone conversations and proving to them that you could complete the work to their requirements.

This week I want to go into more detail about using social media to sell yourself and promote your services.

Where do I start?

Some of the questions that we're asked all of the time is 'Where do I start with social media?', 'Which tools should I use?' and 'What am I supposed to put on there?'

What you have to remember with each social media tool is that they are all very different. They have different purposes and ways of working effectively and so you only need to choose those that are relevant to you and your company. 

For example, if your company has no videos at all there's just no point creating a YouTube page as it will just be an empty, unused space. The same goes for companies that have no visual imagery. Why bother setting up a Pinterest or Instagram account when you have nothing to upload?

The most commonly used social media apps that will suit almost any business and purpose are Facebook, Twitter and LinkedIn and so these are the three that we're going to cover today.

Gaining Followers and Generating Awareness - The Basics

Stop! Before you go any further you need to have a plan. There is absolutely no point getting yourself set up on various social media sites without having a plan detailing your purpose and desired outcome. 

When it comes to social media you must have recordable goals that you can aim for and measure the results of. You can't aimlessly post any old rubbish. You must have a plan and stick to it.

Creating a plan is simple. All you need to do is decide on a few things before you get started.

  • Which social media sites are you going to use and why?
  • How often are you going to upload new content, what times, what days and why?
  • What are your short term goals? (i.e you'd like to reach 100 Facebook likes by the end of your first month.)
  • How are you going to use social media to drive traffic back to your website?

Answering the above and similar questions will help you to build a clear outline of what results you want to get from your social media campaign. These results will then be measurable so that you can repeat what works and improve what doesn't.

Let's Get Social...

Twitter
Twitter

Twitter is a fantastic social media tool for all businesses and professionals, regardless of your trade. There is a place for everyone and everything on Twitter. You just need to learn how to market yourself effectively.

The trick with Twitter is to post very short content snippets that are engaging and relevant. The most popular and effective tweets include images, links, videos and other interactive content to give the user something to do. If you post an interesting snippet or quote they will want to find out more and it's your job to make sure that they can whether via a link back to your website, a video giving more detail about the subject or a photograph that tells more than the words alone.

When using Twitter you will find yourself using these two symbols ‘@’ and '#' more and more often. The '@’ symbol is a way of directly talking to other Twitter users which is a great way to connect with potential clients in your target market. The '#' (hashtag) symbol is used on a variety of social media sites and is primarily used to connect with current trends. There are several online tools that will allow you to find out what hashtags are trending at the moment so that you can use any relevant to you in order to reach a wider audience.

For businesses it's great when your tweets are re-tweeted or your company is mentioned in someone else's tweet. This pushes you out to that users network and will encourage more people to follow you.

Twitter is centred around engagement. The more you engage with other users, whether through; content, re-tweets, direct messages, favourites or mentions the faster your following and brand awareness will grow.


Facebook
Facebook

Facebook is still the number one social media site on the planet. It was one of the first and the most valuable for businesses. This is because of it's ability to offer Business Pages for companies and professional individuals.

Your Facebook page represents you and your company. It's a place where you can upload anything from; your business logo, branding and office images to your about us information, special offers and much more.

Follow these simple steps to make the most out of your Facebook Page:

1.    Create a Facebook Page (a little obvious I know but you have to start somewhere)

2.    Fill your page with relevant information and images of your company (don't forget to include your about us and contact information)

3.    Post relevant, up-to-date content including any special offers or competitions etc. (special offers and competitions are a great way to get people to follow your page as they'll always want to know the latest deals)

4.    Like/follow other pages who may then return the favour (this is usually other businesses in your area or who you may be able to trade with)

5.    Join local and relevant groups and use these to advertise your business, product and service etc. (there are hundreds of local and national groups on Facebook that allow you to advertise for free. Simply find those that are relevant to you and get posting)

6.    Like other people’s content (by liking other people's content - if it's relevant - they will start paying attention to your content which they will in turn like)

Just remember to continuously put the time and effort into updating your Facebook page and engaging with other users. If you don't have the time to do this yourself you can delegate it to an employee or virtual assistant. As you watch your social media presence develop, over time, you’ll undoubtedly see your social following grow.


LinkedIn
LinkedIn

LinkedIn is very often forgotten about. A lot of people don't understand it and don't realise it's potential.

You will find that LinkedIn is a very different type of social media tool and in a way the concept behind it is much simpler than the likes of Facebook and Twitter. In a nutshell LinkedIn is your online résumé. Once you've signed up to LinkedIn you can:

1.    Create a personal profile to list your skills, qualifications & experience

2.    Create a company profile to list all of your services, products, testimonials and media coverage

When used effectively, LinkedIn has the power to put you and your company in front of other business owners/professionals who can use your services. LinkedIn is the perfect environment for B2B companies to expand their client base and also to build a mailing list from the connections that they build.


One of the key points to remember about social media is that you must put the time and effort into each site to build your content and engage with other members. To make life easier for you, use the HootSuite tool to multi-manage all of your social tools which will save you a great deal of time whilst allowing you to track your results. 

Quick Tip: If you put links to your social media sites on your website and in email footers, you increase the chances of clients and potential clients liking and following your pages.

Good Luck and Happy Socialising!
0 Comments



Leave a Reply.

    Follow @adm1nangelsUK

    Author

    Kayleigh Brindley
    Picture

    Categories

    All
    Authors
    Customer Support
    Guest Posts
    Management
    Marketing
    News & Updates
    Office
    Other
    Our Favourite Online Tools
    Productivity
    Social Media
    Special Offers
    Virtual Assistant
    Websites

    RSS Feed

    Tweets by @KaylBrindley1

    Archives

    November 2020
    October 2020
    May 2020
    April 2020
    March 2020
    February 2020
    December 2019
    August 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    August 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    September 2017
    August 2017
    June 2017
    April 2017
    March 2017
    February 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    June 2016
    May 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    July 2015
    June 2015
    May 2015
    January 2015
    December 2014
    July 2014
    April 2014
    March 2014
    February 2014
    January 2014
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013

What do our clients say?
ShipShapePay
Fast Forward Time LTD
biOrganics
Think Traffic
JW Drum School
Cats Protection
Coffee Masters
Clarity Media
6 Towns Radio

society of virtual assistants certification
Admin Angels UK is protected by Copyscape


Home | Services | Testimonials | Blog | Contact Us
Admin Angels UK - Virtual Assistant Logo
Admin Angels UK is protected by Copyscape
Copyright © 2019 Admin Angels UK. All rights reserved.
Terms and Conditions | Website Terms of Use | Privacy Policy