Mobile marketing allows businesses to deliver their marketing message to mobile phones, smart phones and other handheld devices such as iPads and other tablets.
In order for a business to be successful in 2016, implementing a number of marketing methods must be part of the overall strategy to achieving great results. Every company selling services and products must embrace mobile marketing while implementing the steps to positively drive results.
Here are a few tips to help mobile marketing work for you:
Make it friendly
Your site should be mobile-ready, accommodating every mobile-device variation on the market. With smartphones being a prevalent part of society, companies who do not embrace this technology shift will be left behind by their competitors. The ultimate goal should be for your users to have an enriched experience that is easy to understand and navigate.
Evaluate your content
64% of consumers subscribed to mobile marketing, indicated that they have made a purchase as a result of receiving a highly relevant message.
Although your website is content-rich, the content used for your mobile viewers must be more relevant, compact and useful – no fluff. Users should be able to quickly retrieve the information they are seeking through targeted keywords and easy to find topics.
Text messaging is a must-have for any company choosing to utilize mobile marketing for their users. 58% of smartphone users check their email approximately every hour, which means they are practically tethered to their phones. This is a sure-fire way to engage your audience and get the word out about your products, services and promotions.
The advantages of using SMS marketing are limitless, but the most poignant are the ability to customize messages, fully engage your audience and interact with them, an immediate delivery of the messages being sent and a platform that is easily tracked based on who opens, shares and ignores your message.
Create QR codes
QR, or quick response codes are an advanced way to reach your audience. They are sleek and easy to use, storing a large amount of data in digital form. This helps your company brand itself as one on the cutting edge of things while catering to your audience. These codes can be programmed for a variety of things – to go to a listing, advertise a coupon and other incentives that will benefit both you and your users.
Pay attention to your PC users
Although most people interact on their mobile phones, there is still a huge demographic that prefer a PC, or will use one when they are at home or in the office. With a PC, users search for a wider range of information that will not be as accessible on a mobile device. When optimizing your site, make sure you are taking both types of users into account to foster a well-rounded experience for everyone.
Making sure your smartphone and mobile device users are well taken care of helps to build brand loyalty and an active audience wanting to learn and know more about your brand. When selecting methods to integrate into your campaigns, keeping the mobile experience at top of mind engagement is key. As more customers look to their smart devices to receive information, this is a good way for businesses to capitalize on the opportunity to offer more than just simple incentives. The more interactive a company is with their audience, the more they will appreciate and come to depend on the brand, resulting in more leads, greater sales and higher revenues.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia's 5-Minute Demo on how to execute an effective mobile marketing strategy.