To make a statement and become a successful company in your industry, packaging design is an essential marketing tactic.
It’s difficult enough for a start-up business to get their name out there. Marketing a new business takes time, and without the right strategies in place, it will always be an uphill struggle. The right packaging design for your products and brand is important and will help your customers to recognise your products, trusting and choosing them over any other brand.
Not only does a start-up business have the whole design side of things to think about, but they also need to consider everything that comes with it. Think about time frames and budgets, not to mention prototypes and product launches! Follow our packaging design tips for start-up businesses, helping you well on your way to a successful product marketing strategy.
Think about your overall design.
The best and most recognised products on the market today didn’t become famous because of their bland packaging and boring message. Having a unique overall design will entice customers into making a purchase and continue to do so again and again. If a customer can see the time and effort that has gone into the design of your packaging, they will be more likely to choose your product over another. You’ll give off the impression of a ‘high-end’ product.
Imagine your product on a shelf. What would set your packaging design apart from the rest? Unique colours and shapes will catch the eye and encourage a customer to pick up and observe your product before any other. The size of your product also needs to be practical for use and be large enough to be noticed amongst a sea of your competitors.
If you’re expanding your business to international areas, you need to think about language translation. Your packaging design in the UK won’t serve its purpose in multiple countries, so consider language translation services to ensure you speak to your entire customer base. Intrawelt offer translation services around the world using the very latest hardware and software systems to ensure you get the most accurate translation every time.
As a professional business, generic machine translation simply will not work for you. Accuracy is key here, so a professional language translation service is the best option. Using machine translation will pose a risk of misinforming your customers which can be very problematic for your business.
Know your market and industry.
You can’t expect to win over your potential customers without knowing who they are, how they shop and what they look for in a new product. Is your market solely UK based? International? What will your customers expect from your products and what makes them pick up and purchase? Knowing more information about your market will make the design process much simpler.
It’s not only your customers you need to be familiar with. Do you know your industry well enough? The way your packaging looks should largely depend on your industry. Think of one industry compared to another; a business selling heath related products wouldn’t use a similar packaging design to an electronics company. Think logically and consider what will ‘fit’ your brand.
What can a customer get out of your product? Keep your message clear and visible to someone, even at a glance. If someone can’t see your brand name or how people can use your product, maybe it’s time to rethink your packaging design. Sometimes, you may find a product which screams out a list of its benefits but doesn’t actually tell you what the product or brand is, or vice versa.
Don’t forget the feedback! Your packaging design needs a second opinion.
When you’ve followed these packaging design tips and think you have a solid idea ready to go, get a second opinion. You need to make sure you’ve included everything you need and to make sure it’s relevant and unique enough for a potential customer to recognise, become interested in and purchase.
This post was in collaboration with Intrawelt, providers of language interpretation and translation services both nationally and internationally. For more information about their services or to make an enquiry, visit their website.