Did you know that Cadbury’s have trademarked the shade of purple that they use for their brand, or that ads in colour are read 42% more often than the same ads in black and white.
The importance of colour should never be underestimated when it comes to branding.
While the feeling, mood and image that a brand creates play a role in persuasion, colour plays a vital role once matched to a brand’s personality. Take Samsung for example. The mobile technologies giant is one of the largest communication entities in the world. Their use of the colour blue signifies trust and integrity - something consumers demand of a communications company.
This infographic by Brushstrokes is aimed at increasing awareness of the importance of colour in branding, and gives some insight into how our minds react to colour. We look at why brands use certain colours, as well looking at some do’s and don’ts when it comes to colour in branding.
Derek began his career in the painting and decorating sector in 1988. After four years as an apprentice he qualified in 1992. Having always had an interest in starting his own company, he completed a Business Degree in 1999, and founded Brushstrokes Painting and Decorating in 2000.