When it comes to LinkedIn, it’s not enough to simply create your profile and then leave it to do its own thing.
Whilst having a fully completed LinkedIn profile is certainly the best place to start, you must do more in order to truly benefit from all that LinkedIn has to offer.
In the past, we’ve discussed the importance of posting regular status updates to your LinkedIn profile and how and why you should be posting articles on LinkedIn.
Today, we’ll be focusing on LinkedIn groups and how to use them to improve your visibility.
To find LinkedIn groups, simply login to your LinkedIn account, click the Work tab in the top menu and select Groups from the drop-down provided. This will open your groups dashboard in a new tab.
You’ll then see three headings in your Groups dashboard: Highlights, My Groups and Discover
You can own/manage up to 30 groups on LinkedIn at one time and you can be a member of up to 100 different groups, with up to 20,000 members in each group.
There are over 2 million groups for you to choose from on LinkedIn, providing you with the perfect place to connect and share with other professionals.
We recommend that you choose at least 5-7 relevant groups for your business/profession and then focus on actively engaging in at least 2-3 of these groups.
You can comment on posts from other members and share your own content in groups. Did you know that users who post or actively engage in LinkedIn Groups receive approximately 4 times more profile views than users who don’t?
Starting a group is easy and since you can choose exactly what type of group you want to create, they can offer endless possibilities.
One important thing to remember is that it’s not recommended to use LinkedIn groups for self-promotion. Instead, users are encouraged to share relevant, engaging content that will be of value to other members, whilst also asking questions and being engaged with the other members of your group.
This will help you to build page views, connections, leads and ultimately, traffic back to your website.
As with any type of marketing you only get out of social media what you put into it, so it’s important to remember to check your LinkedIn groups regularly and engage as often as possible.