I don’t know what exactly possessed me to do this, but I once sat down with a lever-arch file of our invoices for the previous year, and tallied where each client originally came from.
Now I knew word of mouth was important, but because my focus was on the areas of marketing you could actually do something about, I was in a strange way disappointed when I discovered it topped the list. 1. Your Press Release is a Glorified Sales Letter There are some things that the media detest. One of them is a glorified sales pitch. The media run through advertising sales. That is how they make their money; how they pay their staff, how they run their business and effectively how they make a profit. Every media outlet is a profit-making organisation, thus you trying to sell your product or service is depriving them of advertising revenue. You need to have a convincing enough story to sell to the media. You need to give them a good enough reason to not want to charge you. A one page advert in a UK national newspaper is approx £30,000. Yes, you read that right. Your glorified sales pitch could be netting that media outlet £30,000, so you need to give them a good enough reason not to charge you. The way to do that is to develop a story that is of interest, rather than just a press release telling them why your product is the greatest thing since sliced bread.
I hate sales, I always have. It's not something that I'm comfortable with and I never imagined I'd be doing it every day.
It's been almost a year now since I started Admin Angels UK and it's taken me until now to realise that I actually do sell every single day and that if I didn't I'd have no business at all. The thing is, I don't cold call or market my services in an aggressive way, I simply sell myself to my clients and it's actually much easier than you might think.
This article explains the benefits of video advertising for your business and how video advertising is the current mass marketing leader.
Guest Blogging Benefits...
I recently wrote a new blog discussing the Benefits of Blogging as the act of blogging has become an increasingly popular method of promoting websites and generating social network interest.
What is a blog?
Blog: Noun
A Web site on which an individual or group of users record opinions, information, etc. on a regular basis. Blogging: Verb Add new material to or regularly update a blog. |
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