Running a small business isn’t easy. Working towards your dreams isn’t simple. It takes effort and commitment and it can be easy to justify working on your business every waking minute of the day.
The problem is, if you keep pushing yourself, working longer and longer hours, you’ll find yourself becoming stressed, losing focus and suffering from burnout which can actually have an opposite effect on your small business than what you’d intended.
The key thing to remember is that you need time away from your business, time where you can relax, clear your mind and take care of yourself so that you can approach your business feeling refreshed and with a new perspective.
Here are our top tips to help get you started:
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Reviews and testimonials are valuable and crucial to the success of any small business.
Each review acts as a word of mouth referral about your business, and potential customers will actively seek out reviews from previous customers to ensure that they’ll be getting a good product/service.
Did you know that simply having readily available reviews from past customers can build a potential customer’s trust and lead to increased sales?
The key thing to remember is that your reviews should be everywhere, and there’s no limit to how and where you can use customer reviews to market your business.
Try these top tips to make the most of your small business reviews:
How many times are you distracted in the average day?
It could be social media notifications, the phone ringing, someone at the door, Skype messages or emails - all of these things can distract you, forcing your attention away from working on your business.
Small distractions can lead to big problems, causing you to lose your focus on the task at hand and destroying the sense of ‘flow’ that you had going. If continued, it can severely hinder your daily productivity.
Here a few tips to help you cut the distractions, stay focused and get more out of your day!
How do you decide to spend your marketing budget? Are you sure you’re investing in the right areas?
Yes, you need online presence and printed marketing. But are you missing out on one of the most beneficial tools every business should invest in?
I call this an investment, not an expense. That’s the power of company signage. Here’s why.
Do you have an amazing product/service? Do you want to generate more sales, draw in new customers and encourage past customers to return?
Of course you do! That’s why you need a solid marketing plan!
Marketing plans don’t have to be long, time-consuming or difficult to produce. They should be simple and effective. You can even find free tools online to help create your small business marketing plan.
Whilst building your plan, remember these simple marketing tips to help give your small business a boost this year and get you moving in the right direction.
Does your brand need a new lease of life?
Look at some of the big household names; Netflix, Starbucks, Google, Domino’s and Apple as just a few prime examples.
At some point in time all of these brands went through a refresh and a logo overhaul that updated their branding, keeping it current. Just remember that changes to branding don’t need to be drastic. Something simple can make all the difference, whilst retaining your identity.
If you’re in the stages of starting a new business and looking into funding, you’ve probably come across the term ‘crowdfunding’. Crowdfunding is one of the fastest growing methods of funding new businesses and products, allowing you to pitch your idea/product and receive the validation and financial backing you need to get started.
However, be warned that crowdfunding isn’t an easy alternative to traditional funding, it takes a lot of time, effort and planning; three things necessary to launching a successful business.
If you’re ready to seriously consider crowdfunding for your start-up, I’ve put together some tips to help you get started:
When you run your own business, you’ll find that your mind is often focused on your business – how to grow it, how to run it better, how to improve sales etc. Having your business constantly on your mind isn’t actually a good thing and can often lead to stress, burnout and lower productivity levels.
How do we combat this? By practising mindfulness.
The dictionary defines mindfulness as "a mental state achieved by focusing one's awareness on the present moment, while calmly acknowledging and accepting one's feelings, thoughts, and bodily sensations, used as a therapeutic technique."
But what does this actually mean? And more importantly how can you use mindfulness to boost your productivity? Keep reading to find out.
I know what you’re thinking, “Not another New Year resolutions post!” You’re right, they’re everywhere at the moment. We’re three weeks into 2018 and we’re being hit left, right and centre with New Year resolution suggestions for our personal life, work life, family life etc. It’s a little overwhelming.
The thing is - these articles all have a point. The New Year is the perfect time to reassess your business goals and strategies, to reflect on what you learned over the previous year and to implement new ideas that can take your business forward.